“A picture is worth a thousand words” they say. If that’s the case, what is your business headshot saying about you?
Ideally, you want your headshot to convey your personality in a professional manner. Since there are many different career types, there will be many different ways of professionally expressing your personality. A financial advisor’s headshot will look different than an entertainer’s headshot. You may even need several different types of headshots that will suit the various uses. For example, the photo you use on the About Me page of your business website may be different than the photo you use on your business cards.
The worst thing you can do is leave potential clients, employers and investors with a false impression. Here are a few examples of headshots that are likely sending the wrong message:
The sexy selfie: “What type of business is she in?” This is more suitable for a dating website than a business headshot.
The car selfie: “I need a photo for social media so I’ll grab a quick selfie in the car in between appointments.” Poor thing, she doesn’t even look happy about it.
The cropie headshot (With bonus: blurry headshot): “I like to go out with my friends. I may or may not have time to call you back.”
The outdated headshot: “Does he even know what Adwords, Bitly, CTR, hashtags or Social Influencers are?”
The party headshot: “I’ll call him next time I want to unwind at Happy Hour but there’s no way he’ll help me achieve my financial goals.”
The formal headshot: “He likes to go to weddings.”
The double headshot: “Which one is Mike?”
So, if your headshot in ANY way falls into one of these categories, it’s time to step up to the plate and knock your headshot out of the park. And if you are saying “I can’t afford it” I ask you, “Can you afford not to?”